We're skin foodies

Karen Harwood, Founder oodee

“Before and while working at award-winning vegan skincare brand, Steamcream, I had struggled for many years to find solutions for my sensitivities around acute food allergies.

I’m already on a strict wheat, gluten and dairy-free diet but the real improvement to my regular skin flare-ups came when Victoria suggested I made sure that these food allergens were not in my skincare products.”

Victoria Tydeman, Founder oodee

“I’ve long believed that what you put on your skin is as important as what you eat. The more I got to know about ingredients, the more I became really aware about what I was putting on my skin.

It struck me, if like Karen, you have a food intolerance why would you apply those same ingredients often found in skincare to your skin like gluten-based ceramides or dairy based lactic acid.”

After scouring the market we could find only very functional or non natural skincare products which did not contain these allergens. Nothing was allergen neutral, let alone beautiful, innovative or efficacious.

So oodee was born.

Our team

Victoria Tydeman & Karen Harwood

• Steamcream
• Tomoyasu Hotei
PR & Marketing
• Mambo Surf Wear
PR & Marketing

• Steamcream
Managing Director
• McDonald’s
Senior Brand Manager
• L’Oréal
Senior Brand Manager
(Giorgio Armani, Kiehl’s etc)
• The Body Shop
Strategic Planning

Steve Lloyd
Head of Sales

• Boots North America - CEO• Alliance Boots UK - Senior level Operations

Streisan Bevan
Digital Strategist

• Facebook EMEA - Head of customer insights• MSN, Bebo

Mark Farrow
Design & Branding

• Farrow Design - Founder• Royal Designer for Industry (RDI)

Gary Stillwell
Design & Branding

• Farrow Design - Partner

Conrad Quilty-Harper
Digital Editor

• GQ UK & New Scientist - Digital Editor

Alfred Tong
Digital Content Creator

• Conde Nast - Author / JournalistWeb content

Aaron Bennett
Digital Developer

• Pixelated OrangeFounder / Digital Designer

Julia Stringer
Premium Beauty Specialist USA

• Shen Beauty, NY, USA - Founder• Beauty Scoop - Author / Journalist