The skincare professional who could never use skincare.
Despite working for some of the most inspiring beauty companies in the industry such as L’Oréal and The Body Shop, Oodee’s founder Karen Harwood could never find a solution to her skin problems. She struggled with painful and stressful flare-ups for over a decade and tried everything to soothe her skin, but nothing worked – until Oodee. This is her story.
Karen Harwood, Founder
“I’m the person who tried everything to fix my skin; a strict diet, alternative therapies, uninspiring over-the-counter creams. I spent a decade trying to figure out the cause of my flare-ups. Despite having access to the most luxurious skincare, every new product I tried while working in my beauty job further aggravated my skin. To make it worse, there were no answers as to why my skin was reacting the way it was.
My flare-ups were red, raw and painful, which meant I couldn’t use makeup to disguise them. I felt exposed and stressed, and the greatest frustration was that even as a skincare professional, I couldn’t find a solution.
Frustrated with skincare, I made a shift to the food industry. People were becoming aware of allergens in their diet, thanks to the free-from food movement, and demanding allergen awareness in food. It struck me that many skincare products contain allergens that food products exclude, and this could be the cause for my flare-ups. I spent over five years bringing together a highly skilled team of skincare experts and together we created the world’s first Allergen Neutral™ skincare solution that eliminated food and fragrance allergens. Oodee was born, and my skin issues were resolved."
"Being the researcher that I am, it was clear to me that Oodee’s Allergen Neutral™ skincare could help many others beyond myself. I discovered that 58% of people have experienced a skin flare-up, and 90% of them don’t know why.
It turns out that there are millions of people like me."
Who is Oodee for?
“If your skin can be moody sometimes (like mine), then Oodee is for you. Our sophisticated formulations have been created for anyone that's sensitive to intolerances and allergies – because if you wouldn’t eat it, why would you put it on your skin?"
"Oodee isn’t just another skincare brand. We’re starting a movement to make Allergen Neutral™ the new gold standard, and are so excited for you to join us on our journey."
#thefeelingisneutral
Karen Harwood